Choosing the correct domain name is critical for the success of your web site. A poorly chosen name can make it difficult for your audience to find the site, and remember it for later.

When looking for a new name, you should consider these key criteria:

• It must be easy to say, easy to spell, and easy to remember.
• It should not be easily misspelled or have multiple spellings (Hair & Hare, for example). If there are multiple spellings, you must be able to register them all.
• Ideally, it will start with a letter at the top of the alphabet -- like 'A', 'B' or 'C'. That helps in the phone book and in search engines like Yahoo!
• It should be relatively short.
• It should not have any numbers in it. Me2.com could easily be mistaken for MeToo.com
• Ideally, it will tell something about what you do. AWorldApart.com is a catch name, but it doesn't say a lot about what you do (Travel Agent? Shipping Company? Outreach Program?). JoesPlumbing.net, on the other hand, tells you a lot.
• Ideally, it will also conjure up a visual image that will make it easier to remember. "Purple Cow Farms", for example, isn't something you would easily forget.
• If possible, avoid hyphens.

For each name you are considering, consider these four aspects:

• Memorability - Is the name easily remembered?
• Positive Image - Does the name portray a positive or negative image?
• Professionalism - Does the name conjure visions of a solid, professional organization, or a one man/woman show?
• Accuracy - Does the name best reflect the business you are in?

For information on how Chameleon Systems can help your business pick a great domain name, and turn it into a fantastic web site, call us at (518) 348-1343 or fill out our online form.  We'll provide you with a free consultation without obligation.